Categorized | The Americas, Travel Notes

Volar sin escalas a San Juan!

Posted on 08 February 2011 by k. a. gardner

JACKSONVILLE, Fla. – It’s not a wonder that Mayor John Peyton was “extremely pleased” when JetBlue Airways announced a non-stop service to San Juan, Puerto Rico beginning on May 19th.  “Commerce with San Juan already provides an economic impact of more than $1 billion annually to Jacksonville.” *

The Jacksonville Airport Authority (JAA) announced that Jacksonville International Airport is JetBlue Airways’ 31st Cargo Station as of Feb. 2nd.

Port of the Americas - Ponce, P.R. courtesy of Nilda Alejandro

In an effort to grow their cargo network, JetBlue chose JIA due to the frequency of travel to New York’s John F. Kennedy International  and Boston’s Logan  airports, allowing for seamless cargo transfers at these airports’ onwards to more than 20 destinations.

In addition, JetBlue will begin daily direct service between Jacksonville and Luis Muñoz Marín International Airport (SJU) in San Juan, Puerto Rico, in May 2011.

We will also have the ability to provide customers with a great option to move cargo to and from San Juan rather than some of the other more congested Southeastern airports, said Carl Shipsky, manager of system cargo sales in JetBlue press release.

2010 Jacksonville Puerto Rican Parade presented by PRCCNEF and the Council of Spanish-Speaking Organizations - El Concilio Jacksonville

A non-stop route to San Juan was long sought after by the Puerto Rican Chamber of Commerce of Northeast Florida (PRCCNF).  Chamber founder and president Nilda Alejandro addressed the issue when San Juan signed a Sister City agreement with Jacksonville in  October 2009. (Alejandro discussed the issue with me as far back as May 2009). San Juan is a desired destination for Northeast Florida’s diverse  Hispanic community. Business and government ties to the city are also strong.

Barbara Halverstadt, Jacksonville Airport Authority’s  airtrade and marketing manager, needed travel demographics  to prove the viability of a non-stop between San Juan and Jacksonville. Alejandro gathered most of the data from government, corporate entities and the Hispanic community. Meanwhile, JetBlue was positioning San Juan as its hub for the Caribbean. The profit-revenue per passenger mile to San Juan through JIA was evident:

Puerto Rico has been the cornerstone of our growth in the Caribbean,” said Dave Barger, president and CEO of JetBlue. Jacksonville is another natural addition to our route network, another demonstration of our commitment to Puerto Rico.*

Township of Old San Juan, courtesy Wikipedia Commons

[Old San Juan is a UNESCO World Heritage site]

Puerto Rico has lost eight cruise lines since 2004 which used San Juan as their center of operations in the Caribbean. The Puerto Rico Tourism Co. (CTPR -  state agency)  set up a 2009-2013 Strategic Plan for Puerto Rico to regain its position as one of chief Caribbean ports for the sector. Officials at CTPR said the increase of air traffic to the island is closely related to that of cruise ships.**

Puerto Rico Gov. Luis Fortuno said the non-stop flight from Jacksonville strengthens the relationship between Puerto Rico and Florida.

“We are honored to have a great airline partner like JetBlue serving Puerto Rico. Partnerships like this are key to the air access development of Puerto Rico, and being an island, we greatly depend on it for our commercial and tourism development,”

This new direct service from Jacksonville also strengthens the educational and cultural ties that we maintain with the state of Florida and provides the people of Puerto Rico an additional direct connection with the continental states.” *


Descent to San Juan courtesy faaflighttest.us

Home page feature photo courtesy of FAA Flight Test

Above photo: The Port of the Americas (the “Port”) is an expanding deep draft container terminal on the south coast of Puerto Rico in Ponce, the Commonwealth’s second largest city by population.

* Oct.4, 2010 JetBlue Investor’s Report press release

** Oct.28, 2009 – ETN-Global Travel Industry News

10 Responses to “Volar sin escalas a San Juan!”

  1. Doug says:

    But which direction do you fly going on on vacation? It’s a puzzle.

    • k. a. gardner says:

      Hmm. I think I would fly south if I were going on vacation in San Juan. You would have to fly in a southeasterly direction to go on vacation in San Juan.

  2. Precisely I will travel this Saturday the 19th to San Juan and will be there until Wednesday the 23rd.
    This is a business trip to have some meetings with companies there. Companies not only in San Juan but in other cities too.
    I have some projects in Puerto Rico and was preparing my visits from last year.
    The fact is that I have to travel to Miami and from there to San Juan. I wish we would have a direct flight before May.
    However, I am very glad for this Jet Blue initiative that will allow us to travel more often from Jacksonville.
    William G. Mora

    • k. a. gardner says:

      William,

      It was good to speak with you today. I hope the meetings you are having will be productive. Even though in May, JetBlue’s non-stop to San Juan will make it easier to conduct business in the Caribbean

      Best regards, Karen

  3. jazz cats says:

    It’s always nice to see other people with an appreciation for music, I’m a connoisseur of the fine art myself! Great read.

  4. weirsdo says:

    “Shipsky”? He was born for the job!


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